Clients
Every guest tracked from first visit to loyal regular — no more names lost in a paper book.
- Online booking, open 24/7 on any device
- Walk-in and waitlist flow that keeps the room moving
- Profiles, visit history & reviews working for the brand
What we build
Three offers. All live in production.
Small businesses lose margin to manual work. We design, build, and run the software that gets it back — under your brand, inside your existing tools. Everything we do fits one of three offers.
The Salon Platform + POS
Website, booking, staff turns, checkout, and reports — the whole salon on one system, launched under your name in about two weeks. Live in 6 salons today.
Explore the platformAI Transformation
Your business, rebuilt around AI — virtual try-on for retail, agents that answer every customer, automation that wires the busywork out of the week.
See the AI transformationConsulting & Custom Software
When the problem doesn't fit a product: portals, dashboards, and internal tools shaped to how your operation actually runs — shipped in weeks, run by us.
See what we build customHow we work
From bottleneck to autopilot
A flight plan, not a proposal deck. Every engagement follows the same four-stage trajectory — and we stay on as the crew that keeps it flying.
01
Diagnose
We map where hours and margin leak out of your operation — the double entry, the missed calls, the spreadsheet held together by one person.
02
Design
You get a concrete system blueprint with the ROI math attached: what we'll automate, what it connects to, and what it returns per month.
03
Build
We ship in weeks, not quarters — working software in your hands early, refined against real jobs, real customers, real data.
04
Run
Your brand on the front, our systems behind it. We monitor, maintain, and improve everything we build — you never inherit a codebase to babysit.
0+
hours given back per team, per week
0/7
every call and message answered
0wks
typical idea-to-launch timeline
0%
your brand on everything we ship
Tailored business systems
Clients. Transactions. Operations. Handled.
Every system we ship is shaped around the three things your business actually runs on — the people you serve, the money that moves, and the day-to-day work in between. One build, under your brand, covering all three.
Transactions
Every dollar accounted for automatically — from the ticket to the report, without a spreadsheet.
- Tickets, turns & service tracking in real time
- Promotions that apply themselves in the booking flow
- Revenue, average-ticket & payout-ready reporting
Operations
The day-to-day running itself — visible from any phone, even when you're not in the building.
- Staff portals with the live schedule & turn order
- Dashboards that update the moment a guest checks in
- Retention cohorts & segment analytics built in
Client launches
Proof in production
Real brands, live right now on ETC systems — booking sites, promotions engines, staff portals, and analytics, each one shipped under the client's own name. And that's just the salons: the same crew shipped Laurel, an AI virtual try-on boutique, plus custom builds for accounting firms and attraction farms.
MV Nail Bar
Staff portal · Live turns · Analytics
Club Nails Lexington
Booking + promotions engine · Lexington, KY
Lavish Nails 2
Brand site + gallery · Lexington, KY
MiniLove Nail
Brand launch + booking · Dracut, MA
Princess Nails & Spa
Booking site · Burlington, MA
Luxe Nails & Spa
Booking site · Acton, MA
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